Permanent Visitor Studies Laboratory

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  • Lead institution: Deputy Directorate-General of State Museums. Ministry of Education, Culture and Sport
  • Lead researchers: Ángela García Blanco (Head of the Outreach Department of the National Archaeological Museum) and Eloísa Pérez Santos (Complutense University, Madrid)
  • MAN researchers: Mª Jesús Rubio and Dori Fernández
  • Timeframe: Since 2008

This project, launched in 2008 by the Deputy Directorate-General of State Museums (SGME), involves all Spanish museums under this department’s authority, including the National Archaeological Museum. Its primary goal is to gather information from visitors about their educational, cultural and recreational needs in order to take them into account when planning and programming museum activities.

Since 2010, the Laboratory has published the data collected at museums and the studies and conclusions based on that information.

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The survey conducted at this museum provides information which is essential for planning activities that will establish a base of regular, repeat visitors and offer a cultural experience that lives up to our visitors’ expectations and makes them feel welcome, well-oriented and satisfied, meets their demands for information and helps them to find answers to their questions.


Getting to Know Our Visitors: The National Archaeological Museum