Lunes, 15 de febrero. Sala de conferencias, 10:00 a 13:40
Courses and conferences
International Meeting
Monday, 15 FebruarySalto de línea Lecture Hall, 10:00 -13:40Salto de línea Free admission
In the past three years, several international leading museums have gradually started to replace audio-guides for multimedia guides that incorporate the latest in digital technology (360º, 3D, augmented reality, virtual reality, beacons, etc.). Mobile devices offer the opportunity to integrate resources that enhance, enrich and extend the visit, overcoming spatial, architectural, sensory or even temporary barriers. But what are the goals, challenges, common problems and the first responses to this kind of technological integration? Cultural institutions and technology companies come together at this event to be held on February 15 to discuss this change from multiple perspectives.
10:00 Presentation, Andrés Carretero, Director of the National Archaeological Museum
10:10Salto de línea Development of the multimedia guidance service for the National Archaeological Museum - MAN (2014-2016) Salto de línea Dori Fernández, Head of Dissemination Department at National Archaeological Museum (Madrid)
10:30 Salto de línea The possibilities of Virtual Reality and Augmented Reality in museums from new technological developments: Walking with Gaudí and Experiencia VR TarracoSalto de línea Miguel Ángel Ruiz, Director of Content and Services at Samsung Electronics Iberia, and Pepa Morillas, Managing Director at Gaudí Exhibition Center (Barcelona)
10:50 Salto de línea Understanding the digital journey during the museum visitSalto de línea Elena Villaespesa, Digital Media Analyst at Metropolitan Museum Of Art (Nueva York)
11:10 Salto de línea The Prado Museum's new website: from the artworks to the userSalto de línea Javier Pantoja Ferrari, Head of Digital Development at the Prado Museum (Madrid)
11:30 Coffee break.
12:00 Salto de línea Changing the paradigm of the educational experience in the Thyssen-Bornemisza Museum Salto de línea Ana Moreno, Director of Education Area in Thyssen-Bornemisza Museum (Madrid).
12:20 Salto de línea Multimedia guides and apps project for visiting 13 Royal National Heritage SitesSalto de línea Elena González, Head of National Heritage Museums (Madrid).
12:40 Salto de línea Rethinking the British Museum's audio guideSalto de línea Shelley Manion, Senior Product Manager at British Museum (Londres)
13:00Salto de línea Content management systems for creating your own visiting apps Salto de línea Guillermo Seijo, Operations Manager at Museum of Memory and Tolerance (México).
13:20Salto de línea The impact that technology can have on the museum experienceSalto de línea Marco Antonio Castro Cosio, Manager of MediaLab-Metropolitan Museum of Art (New York)
13:40 Closing of the event.