Timeframe: 2008–present
Lead researchers: Carmen Sanz Díaz y Mª Jesús Rubio Visiers (anterior mente: Ángela García Blanco y Adoración Fernández Tapia)
The National Archaeological Museum is participating in this project launched by the Deputy Directorate-General of State Museums, whose primary goal is to research museum visitors and create a management tool that will help museums to plan and programme activities based on their audiences’ interests and needs.